Banking, autos, publishing, retail, manufacturing–the recession has hammered them all. But there is one squishy sector that just keeps on growing: the self-help industry.
Americans spent $22 billion in 2015 on self-improvement books, CDs, seminars, coaching and stress-management programs–13.6% more than they did back in 2005, according to Marketdata Enterprises, an independent Tampa-based research firm that tracks everything from adoption agencies to funeral homes.
Infomercials–selling everything from weight-loss programs to quick-and-easy real estate programs–pulled in $1.4 billion in 2008, down 5% from 2007 but still the largest by sales volume of any self-help medium. The hot growth area–up nearly 11% in the last year, to $527 million–includes “holistic institutes” (think the two Chopra Centers, run by alternative-healing guru Deepak Chopra) and “training” companies (such as Dale Carnegie Training, a professional-instruction franchise that aims to hammer home the principals of the author’s best seller How To Win Friends and Influence People).
Fueling the 6.1% average annual growth rate projected by Marketdata Enterprise Inc. The New Statesman’s Barbara Gunnell forecasts a secure future for positive psychology, noting that “never has an age been so certain that it deserves not just freedom from distress, but positive well-being” and that “the worried well with a belief in their right to feel good are a lucrative market.” Furthermore, the credentials of self-help authors are uneven, and research has documented the noticeable absence of empirical evidence supporting the advice so copiously pumped out to the masses.
We get paid upwards of $250 per sale every time we sign up a self-help niche and we share those profits with our partners.
What are conversion rates?
Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization may track:
- The percentage of website visitors who fill out a form, call your company, or purchase something from you online
- The percentage of callers who are issued proposals
- The percentage of proposals you win
No matter how good your current conversion rates are, they can always get better. And improving your conversion rates dramatically improve profits.
Your conversion rates are absolutely key to your sales and profits.
To get an accurate idea of how conversion rates work, please speak with an account executive.
Since conversion rates differ according to industry, people, events, etc., we cannot guarantee that we’ll have high conversion rates, heck, by law, we can’t guarantee that we’ll have any conversions whatsoever. Bottom Line. We cannot guarantee your success or income level. Nor are we responsible for any of your actions. But the fact remains that WE HAVE and we’ll continue to strive beyond the NORM and produce results that’ll be hard to find with any other max-profit company in the industry.